Architecturalvisualization
Giving architecture the stage
that it deserves
Emotional, inspiring, sales-promoting – we have heard a lot about our architectural visualizations.
People buy what they see and understand – that’s why architectural visualization has become the most important tool for successful real estate marketing. The presentation of architectural designs has long since ceased to be about empty rooms, but about conveying a sense of life and the feeling of “having arrived home”. With high-quality architectural visualizations, you create desirability and demonstrably sell your properties faster and at better prices. We specialized in the 3D visualization of high-quality architecture at an early stage and have seen ourselves as a sparring partner and service provider for architects, property developers, project developers and agencies for more than 12 years. Our interdisciplinary project teams have more than a century of project experience in real estate marketing and talk to you on an equal footing about architecture, design and the diverse possibilities of implementation. This enables us to guarantee the high level of construction detail and exceptional image quality for which smpl is known throughout the industry.
Our renderings are produced exclusively in-house in Munich, with a well-coordinated team of architects, interior designers, 3D artists, art directors and brand strategists and on our own render farm – powered exclusively by green electricity, of course. This means we can guarantee you consistently fast and consistently high-quality production, because we know that sometimes things can be a bit rushed. With this promise, we have developed into one of the leading providers of architectural visualization in southern Germany over the last 12 years and now manage around 100 new construction projects per year.
Evidence for 3D architectural visualizations by smpl after scrolling or in our portfolio.
- Fast and on-time production thanks to standardized and proven workflows
- Consistent image style – regardless of which of our 3D artists – thanks to standardized processes and quality management
- Made in Germany and rendered on our own, multi-secured render farm
- Interdisciplinary project teams consisting of 3D artists, interior designers, landscape architects, art directors and software developers
- Sustainably produced with 100% green electricity for render farm and studio
- Competition visualizations also accompanying the design process
- Dedicated contact person for every customer
The first impression counts
Architectural visualization is initially about exactly that: the visual representation of architectural designs. This is why exterior visualizations are still the most popular form of 3D visualization. The focus here is on the building and its urban context.
How does the new building fit into the existing environment and what design accents does it set? How is social life organized around the property and what advantages does this bring for retail space or restaurants, for example? A large part of architectural visualization is also answering these very questions – in addition to the main task, of course: showing the new property in its best light.
We develop emotional worlds of motifs for architects and property developers. For sales and presentation – tailored to the audience and target group.
Of course, we can present your property in any light and weather situation – with or without integration of people if required. Thanks to the latest possibilities, there are no longer any limits to the creation of virtual worlds.
The inner values
The architecture in all its splendor is one thing – but buyers and investors are primarily interested in how the future life in and around the new rooms could look.
Our interior designers put the finishing touches to empty spaces and develop furnishing concepts tailored to your target group, which our 3D artists then stage in an atmospheric way.
We are guided by current trends, the purchasing power and taste of the target group and, of course, a color scheme that matches your company and the brand design of your building project. The result is 3D visualizations that make you want to move right in.
Create a mood
Mood images are probably best suited to conveying an atmosphere. The aim here is not to show the architecture or the available space as such, but rather to convey an attitude to life. To tell how life takes place in the form of small, beautiful moments in and around the property.
The detailed renderings are perfect as editorial image material for brochures or the project website and can also be shared on social media in conjunction with short stories.
This makes them an ideal addition to the usual architectural visualizations and an important tool in your marketing toolbox.
You can find a selection of mood images here.
Keep moving
Moving images move people – this now applies to every non-analog medium. With high-quality architecture or real estate films, you can present your project even more comprehensively and emotionally than would be possible with images. And by the way, you are almost guaranteed a higher perception among your target group.
We work with you to develop emotional storyboards and stories, are happy to add music or a narrator to your film and produce visually stunning 3D animated films that can be used on all digital media and can also be distributed on social media in the form of individual clips. This is how 3D visualizations come to life and are sure to attract the attention of your potential buyers.
Virtual & augmented reality
Hardly any buzzword has been hyped more often in recent years. By using virtual or mixed reality glasses or a smartphone, you can either expand the visible reality with additional content or create a completely new reality. The possibilities are (almost) limitless and whet the appetite for the future.
We have been at the forefront for more then ten years and are constantly producing VR and AR applications for our customers. Interest has risen sharply recently – let us advise you on the opportunities and hurdles.
You can find out more about our in-house developed VR solution for the real estate sector, smplVR, on our VR topic page.
Ask our project partners
We rely on a long-term, trusting partnership with our customers, with whom we have now successfully implemented well over 600 projects. More leads, faster sales phases, higher brand awareness – the feedback is varied and yet everyone agrees: investing in high-quality architectural visualizations from smpl is always worthwhile.
We have been working successfully with smpl since July 2018.
Viktoria Johannes – Hanse Haus
The implementation of the projects is always uncomplicated, fast and reliable. smpl delivers high-quality visualizations, the team is very committed and always available.
Uncomplicated, professional and trusting cooperation. In doing so, smpl responds to every wish and thus achieves outstanding results every time.
Beytu Köksal – Layher Wohnbau
More story in the room?
We have gone one step further in architectural visualization and brought virtual photography to life. Thanks to generative AI, we can now finally tell emotional stories – with people for people! With a strategic and target group-oriented approach, we develop exciting narrative motifs around your new properties that arouse desire, evoke emotions and bring to life all the little moments that we want to associate with the new spaces.
Still not enough?
You can find more examples of architectural visualization and other creative output in our portfolio.
