Brand design
The first smile
Given the variety of brands available to consumers today, the first fraction of a second decides whether someone gives you a valuable part of their attention or not. The first impression has to be right, like a charming smile in the middle of a crowd. The design of a brand has become correspondingly important today. It is its identity – the face we look at while we subconsciously decide whether we like a message or not.
In this first, brief moment, the brand design conveys values, lifestyle and a connection to the target group. The medium in which the viewer and the brand meet is irrelevant – the message has to be right.
Progressive, modern communication design creates relevance, conveys substance and authenticity and is a little bit edgy. That’s how you stay in people’s minds. We think strategically and start brand communication with the “WHAT”. But we are really passionate about the “HOW”!
The property as a brand
Brand design has also been playing an increasingly important role in real estate marketing for many years and goes far beyond a logo and a few colors. The purchase of a property is a highly emotional matter for most buyers and should be accompanied accordingly. Values, location and potential lifestyles play an important role here and must be an authentic part of the design.
We have been developing real estate communication for national and international clients in the real estate development industry for over 12 years and consider not only the individual project, but also the umbrella brand as a holistic construct. The aim is to accompany the customer along the customer journey from the first, fleeting contact to well beyond the purchase of a property. In this way, well-done project marketing always contributes to the company’s brand and raises undreamt-of multiplication potential. An investment that pays off in the long term in tight real estate markets.
