Real estate marketing2020
Living on the
Terrace gardens
A “green garden house” is being built in Würzburg – that was the name of the winning design by architects Hofmann-Keicher-Ring and the project could not be better summed up. Green facades, sustainable building materials and all around lush foliage and the grounds of the former State Garden Show. Together with the Technical University of Munich, an environmentally friendly construction concept was developed and everything, right down to the flowering sequence of the open space planting, was tailored to the needs of nature. The result is impressive: energy-efficient living in a thoroughly “green” building concept and yet the future residents do not have to compromise on comfort in terms of amenities.
- Client
- Riedel Bau
- Brand
- Wohnen an den Terrassengärten
- Location
- Würzburg
- Services
- Architectural Visualization Brand Design Editorial Design Immobilienvermarktung Animation
We developed the entire property branding for the project, from the logo to the exposé, and at the same time a fresh and modern look for the Riedel Bau brand that can be adapted to future projects. In this way, the project marketing also contributes to the corporate brand and creates recognition value and trust.
To achieve this, our design and 3D departments worked closely together and coordinated the colors, the look and the high-quality appearance so that everything looks as if it has been cast from a single mold. The result is a comprehensive media package consisting of visualizations, texts, film and brochure that is ideal for distribution on all channels and thus reaches the various target groups individually.
To ensure that we were also able to meet the high standards of environmental compatibility and sustainability of the project in the production of the marketing materials, the brochure was printed on FSC-certified uncoated paper and our production and render farm run on 100% green electricity anyway.
