Real estate marketing2019
270° – Herrsching
Sometimes everything just fits: the location is great, the architecture is exceptional, the team is highly motivated and on the day of the shoot, the sun is shining in a bright blue sky.
High up on a hill above Herrsching, an architectural masterpiece is being created that, with its breathtaking view of Lake Ammersee and the Alpine foothills, is a true gem of residential culture. Here, exclusive luxury and an incomparable natural backdrop combine to create a superlative living experience. Luxurious apartments are being built on three spacious floors, impressing with living areas ranging from around 200 m² to 250 m². Each unit features wraparound, curved terraces that not only extend the spacious rooms but, above all, offer an indescribable 180-degree panorama of the sparkling water and majestic mountain landscape.
The location of this unique property is a privilege in itself: situated on the edge of a quiet and upscale residential area and nestled gently into the dense greenery of a wooded hillside, the building enjoys an exclusive position. It is privately and discreetly located at the end of a small cul-de-sac, yet not hidden away. This strategic placement allows residents to enjoy an open and unobstructed view from all three levels across the stately park trees of the surrounding streets to the idyllic landscape of the Five Lakes Region. Here, the feeling of seclusion and closeness to nature merge with the comfort of an exclusive residential area.
But in addition to all these external advantages, which speak for themselves, the apartments are particularly impressive thanks to their “inner values.” Carefully selected high-quality materials and floor coverings ensure exceptional living comfort and aesthetics that meet the highest standards. The innovative design concept aims to make life as easy and pleasant as possible for residents. This starts with barrier-free access from the underground car park to each individual apartment, ensuring comfort and accessibility for all generations. Life is further simplified by a modern building control system that enables intuitive operation and efficiency.
This project also sets new standards in terms of sustainability and technology: energy is generated by a shared fuel cell heating system, which represents a sophisticated and forward-looking residential and building concept that is unique in this form and underlines the high standards of modern construction. To minimize obstruction of the breathtaking view, the balcony railings are made of virtually invisible solid glass. The panoramic windows in the living rooms also feature all-glass corners, allowing you to enjoy the view of the water and the green landscape from your sofa or dining table without any distracting frames. In addition, you can enjoy maximum living comfort and a pleasant indoor climate in every season – in summer thanks to an integrated ventilation system and in winter around an elegant gas fireplace, which provides cozy warmth and a comfortable atmosphere.
- Brand
- 270 Grad
- Location
- Herrsching
- Services
- Architectural Visualization 3D-Animation Brand Design Editorial Design product visualization
To do justice to this extraordinary real estate project above Lake Ammer and optimally convey its unique qualities, we developed a comprehensive design concept for the brand and exposé. Our goal was to communicate the exclusivity, breathtaking views, and high level of living comfort in an emotional and appealing way.
At the heart of this presentation was a comprehensive package of highly detailed visualizations and a captivating animated film. The architectural visualizations not only showed the magnificent exterior views of the villas, which blend harmoniously into the landscape, but also the luxurious interiors. We placed particular emphasis on perfectly showcasing the high-quality materials, innovative design concept, and spacious living areas. The renderings highlighted the wraparound glass balconies and the all-glass corners of the panoramic windows, which offer unobstructed views of Lake Ammersee.
The animated film added an extra dimension to the presentation. It took viewers on a virtual journey through the building and across the property, beginning with a majestic flight over the lake and the foothills of the Alps. This allowed the impressive location, privacy, and open views from all three levels to be experienced dynamically. This complete package of precise images and moving impressions was crucial in presenting the uniqueness of this property in a fully emotional and appealing way and inspiring the discerning target audience.
