Tell me a story!

Architectural visualization has become an integral part of real estate marketing. Even in high-demand metropolitan regions such as Hamburg, Berlin or Munich, where until a few years ago it was sometimes possible to sell real estate with a literal hand-drawn sketch on a beer mat, the demands of prospective buyers are growing. Naked square meter figures and furnishing features are one thing – but anyone deciding to make a high-priced investment such as buying a property first wants to see what they are buying. And the better the visual presentation of the property, the easier it is to make a decision.

The demand for high-quality architectural visualizations has changed in line with customers’ higher expectations. For a long time, it was considered best to avoid an overly specific representation of certain target groups in order not to exclude potential buyer groups from the outset – especially in the case of heterogeneous neighborhood projects. Therefore, interior concepts were presented as neutrally as possible and people were not shown at all so as not to scare away young buyers with the presentation of older people – and vice versa. The social life in and around the new space was only shown in the pure architectural presentation, away from sales and letting, which is about the actual use of the architecture.

Many companies now think differently. Advertising and marketing have changed dramatically in recent decades – the stories we tell today no longer focus on the product, but on the consumer and their potential life plans. Real estate is no exception.

If you want to reach your prospective buyers and target groups, you have to pick them up in their individual realities and convey to them authentically and credibly what positive effect the purchase of precisely this property can have on their lives and their personal values. Buyers want to identify with the product.

We achieve this through visual storytelling. This is why the trend in architectural visualization has been moving away from overly perfect presentation towards more realism and emotion for some time now. To rain-soaked streets and fog-covered fields. And to seasonal imagery that reaches potential buyers or tenants in the here and now. Because despite all the demands on the part of buyers, their ideas of the future in their new home are still strongly influenced by their everyday reality. So meet your target group where they are. What if your potential buyer isn’t looking for the ornamentally trimmed allotment gardener’s dream, but his chaotic home? A warm place for their family when it’s freezing cold outside? Where there is hot chocolate and a warming open fire while a hurricane rages outside and the rain hammers against the windows? Or a cozy living room with floor-to-ceiling windows from which you can let your gaze wander over the misty fields behind the garden fence in the morning while you sip your cappuccino and think about the day’s tasks.

It’s about emotions, about comfort, about coziness. And above all, it’s about the stories, big and small, that can be told around them. Stories that touch the buyer emotionally in their current reality of life, because they are their stories.

It is therefore important that you know and understand your target group and their needs and wishes. What does the buyer want to achieve by purchasing a property? A more comfortable life for their family? To make an impression and show off their own success? To live centrally and comfortably when he or she is in the city on business? Find a retreat from the stresses of everyday working life?

The motivations for one of the most important decisions in the lives of most real estate buyers are highly individual – you should also align your marketing with this. We are happy to support you with architectural visualizations in which we tell stories that go straight to the heart.